I observe how much easier it is to 'sell' a show when you're actually in it.

I saw a long lost (super posh - I love the posh) work colleague / friend this morning as I lurked in the coffee shop waiting for my breakfast. And he asked if I had any shows coming up. Well, as it happens....

And he looked one thousand times more interested than if I'd said I was directing. I don't know how I learn from this. Lie in the future and they only find out when they've sat through it..?